What is influencer marketing? Influencer marketing is a social media marketing strategy involving brands partnering with influencers. Influencers are trusted content creators with the power to affect how their audience makes purchasing decisions and have a large, well-engaged following in their niche. Influencers can endorse products, make product mentions, and share their opinions with their…
What is social media monitoring software? Social media monitoring software is an application that helps marketers track data and behavior on social media (and online apps) for entire organizations. These social listening tools track data across social media platforms and websites, using techniques such as constantly crawling sites and indexing them for specific strings of…
What are the top influencer marketing platforms? Influencer marketing platforms are online tools designed to help brands with influencer marketing campaigns. They provide influencer discovery tools, relationship management, campaign management, influencer marketplaces, third-party analytics, and influencer content amplification. They act as a bridge between content creators and brands, keeping databases of influencers in different niches…
What are brand monitoring services? Brand monitoring services are essential for any business looking to track and improve its online presence, brand identity, and digital assets. It involves monitoring various channels such as social media and the web to find mentions of your brand, understand what people say, and respond to queries or criticism before…
What is a trend tracker? Trend tracking is a process used to monitor and analyze data to spot trends and make predictions. It is a way of collecting and analyzing large amounts of data over time to assess an organization’s performance and identify areas for improvement. Trend tracking involves collecting data from multiple sources, such…
How to choose the best brand strategy consulting agency You have a big decision to make. You need to choose a brand consulting agency to help you take your business to the next level. But with so many options, how do you know which is right for you? Here are some things to consider when…
How to Use Social Data to Drive Better Business Outcome Social data is one of the businesses’ most valuable information sources. It can provide deep insights into your target audience and how they engage with your company. Additionally, social media data can help you track your brand’s reputation and measure the social impact of your…
Twitter monitoring 101 Twitter monitoring can help your brand in some ways. You can decide what you want to monitor and how- which can be very helpful in understanding your brand’s online presence. You can search for phrases, including your competitor company names when you want to see what’s happening in the social media world….
Does Social Media Affect SEO There are a variety of social signals that Google looks at when determining how to rank a website. The most important of these signals is your NAP- Name, Address, and Phone number. Google will use this information to ensure that all your contact details match across different platforms. They may…
What are social signals? Social signals are a website’s collective social activity. This includes likes, shares, views, and retweets on social network posts. They are important for social media and SEO as they indicate that your customers have endorsed you via Facebook. However, they are not as important as other metrics like traffic and conversions….