Author: Astrid Sarratt

What is influencer marketing? Influencer marketing is a social media marketing strategy involving brands partnering with influencers. Influencers are trusted content creators with the power to affect how their audience makes purchasing decisions and have a large, well-engaged following in their niche. Influencers can endorse products, make product mentions, and share their opinions with their…

How to choose the best brand strategy consulting agency You have a big decision to make. You need to choose a brand consulting agency to help you take your business to the next level. But with so many options, how do you know which is right for you? Here are some things to consider when…