Author: Polly Marrow

What are the branding elements of an effective marketing strategy? An effective marketing strategy will have a key brand element, which should be monitored to create a more established business identity. These brand elements include visual and written asset management brands, brand equity, brand vision, brand values, brand persona, and target audience. Each of these…

Why brand monitoring matters Online brand monitoring is important for businesses because it provides insight into brand awareness and gauges the following: By monitoring their brand and the competition, businesses can better understand their target audience’s needs, benchmark their performance, and identify strategic gaps. Brand monitoring allows businesses to evolve their marketing plan and ensure…