What is influencer marketing? Influencer marketing is a social media marketing strategy involving brands partnering with influencers. Influencers are trusted content creators with the power to affect how their audience makes purchasing decisions and have a large, well-engaged following in their niche. Influencers can endorse products, make product mentions, and share their opinions with their…
How to choose the best brand strategy consulting agency You have a big decision to make. You need to choose a brand consulting agency to help you take your business to the next level. But with so many options, how do you know which is right for you? Here are some things to consider when…
Twitter monitoring 101 Twitter monitoring can help your brand in some ways. You can decide what you want to monitor and how- which can be very helpful in understanding your brand’s online presence. You can search for phrases, including your competitor company names when you want to see what’s happening in the social media world….
Does Social Media Affect SEO There are a variety of social signals that Google looks at when determining how to rank a website. The most important of these signals is your NAP- Name, Address, and Phone number. Google will use this information to ensure that all your contact details match across different platforms. They may…
What are the branding elements of an effective marketing strategy? An effective marketing strategy will have a key brand element, which should be monitored to create a more established business identity. These brand elements include visual and written asset management brands, brand equity, brand vision, brand values, brand persona, and target audience. Each of these…
Why brand monitoring matters Online brand monitoring is important for businesses because it provides insight into brand awareness and gauges the following: By monitoring their brand and the competition, businesses can better understand their target audience’s needs, benchmark their performance, and identify strategic gaps. Brand monitoring allows businesses to evolve their marketing plan and ensure…